The site looks older than the company
Prospects judge the business by a design from an earlier stage of its life.
✦ WordPress Redesign
Modernize the WordPress site your business has outgrown.
FarShift redesigns existing WordPress websites to improve positioning, credibility, mobile UX, speed, and enquiry generation—without forcing an unnecessary replatform.
From $3,500
Signs it has fallen behind
Your website should not be the weakest part of the business.
Visitors cannot tell what you do
The homepage talks in generalities instead of saying who you help and how.
Mobile visitors struggle
Menus, forms, and calls to action are cramped or broken on a phone.
Enquiries have flattened
People visit, but the path from interest to contact is weak or hidden.
Every update feels risky
Old plugins, page builders, and one-off templates make simple edits fragile.
Pages load slowly
Heavy themes and unoptimized media make the site feel sluggish, especially on mobile.
What a redesign can change
Keep what works. Rebuild what doesn’t.
Positioning and credibility
Clear messaging and hierarchy so the site reflects the quality of the business.
Mobile experience
Layouts, navigation, and forms designed for small screens first.
Speed and reliability
A lean theme, optimized media, and fewer plugins doing less work.
Enquiry path
Obvious next steps and simpler forms at the points where visitors decide.
Easier editing
Consistent templates and blocks your team can update without breaking layouts.
Continuity
You stay on WordPress; important content, URLs, and SEO signals are carried over.
Before and after
What changes in practice.
Before
After
Illustrative exampleAccounting and advisory
Advisory firm homepage
A long-established firm whose site still looks like the practice it was ten years ago.
Original problem
A generic stock-photo slider, a vague welcome headline, and a contact page buried in the menu. Visitors could not tell who the firm helps or how to start a conversation.
What changed
- A headline that says who the firm helps and with what
- One clear primary action, repeated at natural decision points
- Proof and credentials moved above the fold
- Mobile-first layout with tap-friendly contact options
FarShift’s role
Review, messaging structure, design, and development
Platform
WordPress (existing site, same CMS)
Illustrative example drawn by FarShift to show what a redesign typically changes. It does not depict a real company or client project.
Scope and deliverables
What a typical redesign includes.
- Website and conversion review
- Sitemap and content inventory
- Messaging and hierarchy recommendations
- Wireframes for agreed templates
- Custom visual design
- Responsive WordPress development
- Existing-content migration within the agreed scope
- Form and enquiry-path improvements
- Speed optimization
- Basic technical SEO preservation
- Analytics configuration
- Redirect and launch plan
- Responsive QA
- 30 days of post-launch support
What is not included
Quoted separately when needed.
- Full copywriting from scratch
- Large content migrations
- Multilingual implementation
- Advanced WooCommerce
- Custom plugins or APIs
- Photography and video
- Ongoing SEO campaigns
- Hosting and premium third-party licenses
- Major accessibility remediation
Every proposal lists the exact templates, pages, and features in scope, so there are no surprises later.
Process
A clear path from outdated to ready for what’s next.
Step 01: Review
We review the existing website, business goals, positioning, content, analytics, technical setup, and enquiry journey.
Step 02: Direction
You receive a defined project scope covering the recommended structure, templates, deliverables, timeline, responsibilities, exclusions, and price.
Step 03: Design and build
The redesign is created on a private staging site while the existing website remains live. Agreed pages are reviewed at defined milestones.
Step 04: Launch and support
Mobile layouts, forms, analytics, links, redirects, and key functionality are checked before launch, followed by 30 days of post-launch support.
Starting price and typical range.
$3,500 is a starting point for a focused scope, not a price for unlimited pages or functionality.
Entry redesign
From $3,500
A focused redesign of a smaller site with a defined set of templates and pages.
Standard redesign
$5,000–$7,500
The typical range for an established service business with more pages, content, and templates.
Larger or complex
Custom quote
Large migrations, WooCommerce, integrations, or custom functionality are scoped individually.
Founder-led delivery
You work with the person doing the work.
No account managers. No junior handoffs. Farhan leads the review, design, development, testing, and launch, with 6+ years of WordPress experience behind every decision.
FAQ
Redesign questions.
Do we have to leave WordPress?
No. FarShift redesigns existing WordPress websites so the business keeps a familiar CMS, its content, and its URLs. A replatform is only discussed if WordPress genuinely cannot meet a requirement.
Will a redesign affect our existing SEO?
SEO preservation is considered during the redesign. Important URLs, content, metadata, analytics, and redirect requirements are reviewed before launch. No provider can guarantee unchanged rankings, but the process is designed to reduce avoidable migration risk.
Can our current website remain live during the redesign?
Yes. The new website is built and reviewed on a private staging environment. The existing site remains live until the redesign has been approved and passed the launch checklist.
How long does a WordPress redesign take?
Most redesigns take approximately three to six weeks after the required content, access, and approvals are available. Larger migrations, custom functionality, and delayed feedback can extend the timeline.
Is copywriting included?
Messaging guidance, page structure, and editing are included within the agreed scope. Writing an entire website from scratch, interviews, research, and extensive SEO copywriting are quoted separately.
What does $3,500 include?
The entry price covers a focused redesign with an agreed number of templates and pages. It does not include unlimited pages or functionality. Your proposal lists exactly which templates, pages, and features are in scope.
How are payments structured?
Projects are typically split into three payments: one to begin, one after design approval, and one before launch. The exact schedule is set out in the proposal.
Who owns the finished website?
After the final invoice is paid, the client owns the agreed project deliverables. Third-party plugins, fonts, stock assets, and software remain subject to their original licenses.
WordPress redesign from $3,500
Get a redesign assessment.
Send the website URL and explain what feels outdated, unclear, or difficult. Farhan will personally review the enquiry and reply within one business day.
- A personal review of the current site, not an automated report
- Honest advice on whether a redesign, a landing page, or care fits
- A reply within one business day
Prefer email? hello@farshift.studio